The company's see-through pants sunk its stock in March 2013

When the company announced its Luon pants recall, it took 6 percent off the stock.

Lululemon's See-Through Pants Recall Is Just The Latest Weird Chapter In Its Bizarre History

The company's see-through pants sunk its stock in March 2013.

The strategic difficulty is that Lululemon is dependent on a single supplier for its stretchy Luon material.

In 2007, Lululemon falsely claimed its clothes were made with seaweed.

Wilson believes that if you get sick, it's your fault.

The History of Lululemon

Lululemon store staff are not just being friendly. They're gathering data on you.

Wilson said he favors using child labor in Third World countries.

The pants are so valuable to Lululemon that the company once sued Calvin Klein for making a pair a bit like them.

Lululemon's See-Through Pants Recall Is Just The Latest Weird Chapter In Its Bizarre History

Wilson created the name 'Lululemon' because he thinks Japanese people can't say the letter 'L.

These are the pants in question: Lululemon's incredibly popular $98 Astro line. They're super-comfortable and stylish enough to be worn outside the gym.

The History of Lululemon

And if your life isn't great, then that's your fault too.